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Sneak Peek: Deliverability 101 Webinar

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In the early days of e-mail, non-delivery could almost always be attributed to typos or brief network outages. Back then, if the e-mail was successfully sent, you could be nearly certain of delivery - and there was no such thing as a spam folder. Flash-forward fifteen years: spam now comprises between 92 and 95% of [...]

Reactions To Facebook’s Messaging Platform

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Facebook has become an integral part of the web experience for over 500 million users.  With the roll out of their new enhanced messaging platform, there has been much discourse and discussion on what this means for email and email marketing in general.   Will millions of individuals switch to a @facebook.com domain?  How will [...]

Video Tip: Test Your Email With Send To An Individual

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Our Director of Training, Catherine Curtin, recently conducted a webinar showcasing the top ten tips on the Real Magnet application. The video below is an excerpt from this webinar and addresses testing your email with our send to an individual link. To view in full screen, please click the button in the bottom right corner [...]

Video Tip: Link to Web and Mobile Versions

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Our Director of Training, Catherine Curtin, recently conducted a webinar showcasing the top ten tips on the Real Magnet application. The video below is an excerpt from this webinar and addresses creating a link to web and mobile versions. To view in full screen, please click the button in the bottom right corner of the [...]

The Email & Mobile Connection – (Prerecorded Webinar)

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Last week Real Magnet sponsored The Email & Mobile Connection session at the All About Email Conference. You may view a recording of the session here. If you want more information on how Real Magnet can assist you with mobile email, check out our mobile central.  If you have any questions or comments, contact us! [...]

Facebook Launches New Messaging Platform

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Facebook has launched an overhauled messaging platform that now includes email in its' arsenal.  Below are some of the new features and functionality that will be released on the new Facebook messaging platform. Seamless Integration with Chat and SMS: The focus of the new platform is  to provide a seamless integration between email, chat and [...]

How your Event Marketing Emails Build your Event’s Brand

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You already know your organization's events really well. If you're responsible for the email marketing designed to fill the room, you're probably more  familiar with the venue, speaker line-up, agenda, room rates, registration deadlines and dietary restriction options than anyone else at your organization. These are the points you've included in your emails to sell [...]

Real Magnet Video Tips: “Managing Images”

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Our Director of Training, Catherine Curtin, recently conducted a webinar showcasing the top ten tips on the Real Magnet application. The video below is an excerpt from this webinar and addresses managing images. To view in full screen, please click the button in the bottom right corner of the video.

Budgeting Perceptions About Email Marketing

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A study by MarketingSherpa examined how e-mail marketing was valued during budget deliberations.  The overwhelming majority of e-marketers find that leveraging email is a worthwhile and powerful investment for their marketing efforts. Email Marketing Budgeting Perceptions:

Real Insights November Newsletter

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Real Magnet publishes a monthly newsletter, "Real Insights," that was sent out to all subscribers today.  To view the newsletter and keep up to date with what happens at Real Magnet, please click here.  For those of you who would like to subscribe, please sign up today!

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