Uncategorized

From Time-Crunched to Data Cruncher: 3 Ways Email Analytics Make You a More Efficient Marketer

Uncategorized|

I know from experience that one of the most challenging aspects of being an email marketer is not having enough time to do everything you'd like to do. With email as the go-to channel for many company communications, it's all we can do to compose and deliver messages for all the departments and constituents requiring [...]

If Your Email Were a Novel

Uncategorized|

In my column for MediaPost this month, I write about email as a novel. Now I know that for many of us, actually taking the time to develop a process for writing email so that it integrates more closely with your brand and communications strategy is a bit of a luxury. But this is another [...]

Emails Don’t Succeed; The Companies That Send Them Do

Uncategorized|

We place a lot of pressure on our email programs, often expecting exceptionally high contributions towards an event's or product's success. There is nothing wrong with that - email can take a lot of heat, and it's no coincidence that it is the go-to channel for most marketing communications. Over the years, email has proven [...]

Choosing (or Creating) the Right Landing Page for the Job

Uncategorized|

Last Wednesday I gave a webinar entitled "10 Steps to a More Strategic Email Program." It is part of our new Best Practices Series of articles, webinars and education. (The accompany report will be available within a week or so.) The presentation featured a photo of a football referee holding pom-poms and included a Charlie [...]

Marketing Automation – Coming This Summer!

Uncategorized|

Marketing teams are stretched thin and are looking for ways to improve efficiency while maximizing revenues. Marketing Automation from Real Magnet can help. This new feature enables users to create automated engagement campaigns for customers, members and prospects. Create your own campaign or choose from a menu of pre-defined campaigns, such as: Subscription/membership renewal campaigns Welcome [...]

Email + Social Engagement Marketing

Uncategorized|

Study after study shows that the more email and social marketing campaigns are coordinated, the higher the success metrics in terms of exposure, conversions, and revenues. This summer, Real Magnet integrates the ability to create, publish, and track social marketing campaigns directly in Real Magnet. Yes, it’s cool that you can create and publish your [...]

When Best Practices Are Not Good Enough

Uncategorized|

If you live in pre-war house, you'll understand my distrust of minimum levels of standards that practitioners sometimes refer to as "best practices." In the 1920s and 1930s, when homebuilders plied their trade, it was not to meet some threshold of safety or construction quality. Rather, they built the best darn homes they could - [...]

Marriages Made in the Inbox: Getting Recipients to Say, “I Do!”

Uncategorized|

One of the toughest challenges in deliverability is producing content that recipients are likely to find engaging, and to do it consistently. It’s common wisdom that the mail your recipients engage with has an easier time finding its way to the inbox - we can see it in our own deliverability stats, and in some [...]

Real Insights March Newsletter

Uncategorized|

Real Magnet publishes a monthly newsletter, "Real Insights," that was sent out to all subscribers last week.  To view the newsletter, please click here.  For those of you who would like to subscribe, please sign up today!

Documents on Real Magnet/netFORUM Integration

Uncategorized|

Features and Benefits Interested in the seamless integration between Avectra's netFORUM and Real Magnet?  Our overview document will showcase all the features and functionality available to you in this integration.  You can view the full document here or you may download it as a PDF. User Guide Are you new to the netFORUM integration or [...]

REQUEST A DEMO CONTACT US