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Real Insights January Newsletter

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Real Magnet publishes a monthly newsletter, "Real Insights," that was sent out to all subscribers today.  To view the newsletter, please click here.  For those of you who would like to subscribe, please sign up today!

Documents on Real Magnet/Aptify Integration

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Features and Benefits Interested in the seamless integration between Aptify and Real Magnet?  Our overview document will showcase all the features and functionality available to you in this integration.  You can view the full document here or you may download it as a PDF. Users Guide Are you new to the Aptify integration or just [...]

Real Magnet and Aptify Implementation Guide

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The integration between Real Magnet and Aptify requires the Aptify user to be on version supported: 5.0 or higher. In order to set up the integration between the two applications there are some minimal system requirements. A person managing the implementation: Must have administrative rights on the PC Must have administrative rights in Aptify [...]

Documents on Real Magnet/Personify Integration

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Features and Benefits Interested in the seamless integration between Personify and Real Magnet?  Our overview document will showcase all the features and functionality available to you in this integration.  You can view the full document here or you may download it as a PDF. User Guide Are you new to the Personify integration or just [...]

Real Magnet/Personify Integration – Implementation Notes

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In order to set up the integration between the two applications there are some minimal system requirements: An active Real Magnet account provisioned for Personify and have Personfiy version 7.3 or higher. For older versions of Personify you must have their Universal Web Service expose following methods (this is something that must be done by Personify): [...]

What is your Email Marketing Objective?

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MarketingSherpa recently ran a poll of email marketers to see what their objectives were for their email marketing campaigns.  Not surprisingly, increasing sales revenue was deemed very important by 78% of all respondents.  How do your responses correlate with those from the MarketshingSherpa poll?  Let us know in the comments! Email Marketing Objectives:

Should you recycle emails?

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A successful email program is a lot of work, and many of the articles I've written here are about reducing the email marketer's workload without compromising the effectiveness of email. It only makes sense then to look at the topic of recycling emails. The practice of recycling an email - or re-sending an email to [...]

Design Tips for Mobile Email: Strategies for your PC and Mobile Recipients

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A recent survey by Marketing Sherpa found that 64% of decision-makers regularly view their email on a mobile device. Furthermore, The Nielsen Company reports 40% of the time users are on their mobile devices is spent interacting with email. The trends behind these numbers have spurred marketers to explore different email design techniques in order [...]

Top Ten Posts of 2010

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As the year comes to a close, we've decided to share our most trafficked articles in 2010. We'd also like to thank all our readers for making this the best year in our blog's history! Is your  favorite article not on the list?  Let us know in the comments! Top Ten Posts of 2010 1. 7 Ways [...]

View A Demo of Our Events Registration Engine – Earn A $25 Gift Card

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REGISTER FOR A 30 MINUTE DEMO AND YOU'LL ALSO GET A $25 DOLLAR GIFT CARD. Targeting Your Event Marketing Emails by Mike May, Director of Insights Think about two things: your favorite hobby, and a new car. Now imagine you're watching TV and a car commercial appears. If your hobby of choice is fly fishing, [...]

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