Unpublished

How Marketing Automation can Help with Member Retention

Unpublished|

One of the toughest jobs that association marketers face is providing value to their existing members year over year. By automating renewals, and developing email strategies that provide more personalized outreach, marketers can use automation to boost their member retention efforts.

Acceptable Bounce Rates and Industry Standards v2

Unpublished|

Acceptable Bounce Rates and Industry Standards For email marketers, bounces are an inevitable part of life. Bounces, or rejected emails, can be temporary or permanent and may be caused by a number of factors. Hard bounces indicate a permanent or terminal failure (user not found, bad domain), while soft bounces represent transient or [...]

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Research Reveals Trends in Digital Marketing Engagement

Uncategorized, Unpublished|

In many ways, engagement is the most important marketing metric in the digital age, indicating a target audience's level of loyalty and interest in a brand through online communication channels. With such a rapidly diversifying set of tools and technologies to use, however, many marketing strategists are having trouble identifying the best possible equation for engagement. In other words, a wider range of digital possibilities creates more opportunities for success, but they can obscure best practices amid new complexities and challenges.

Top Tips For Successful Email Marketing Campaigns

Publishers, Unpublished|

Top Tips For Successful Email Marketing Campaigns Email is one of the strongest channels any brand can use to reach out to loyal and potential customers. The platform is the perfect way for companies to have personalized digital conversations with audiences - something radio, television or print advertising cannot do. Entrepreneur contributor Eric [...]

Top Tips For Successful Email Marketing Campaigns

Unpublished|

Top Tips For Successful Email Marketing Campaigns Email is one of the strongest channels any brand can use to reach out to loyal and potential customers. The platform is the perfect way for companies to have personalized digital conversations with audiences - something radio, television or print advertising cannot do. Entrepreneur contributor Eric [...]

The Second Wave of Marketing Automation is in Motion

Unpublished|

The Second Wave of Marketing Automation is in Motion The competition surrounding the marketing automation market has yet to hit its full stride. The industry is still maturing, providing opportunities to forward-thinking service providers that embrace new technologies to support their client needs. A MarketsandMarkets report suggested the global marketing automation software industry totaled [...]

Redesigning for Mobile: What Email Marketers Need to Know

Publishers, Unpublished|

Redesigning for Mobile: What Email Marketers Need to Know The staggering popularity of mobile devices means that providing a positive, no-friction experience to mobile viewers is no longer an option. It’s a requirement. Delivering such an experience can be challenging, however, given the dramatic differences in how an email might appear when opened on [...]

Redesigning for Mobile: What Email Marketers Need to Know

Associations, Unpublished|

Redesigning for Mobile: What Email Marketers Need to Know The staggering popularity of mobile devices means that providing a positive, no-friction experience to mobile viewers is no longer an option. It’s a requirement. Delivering such an experience can be challenging, however, given the dramatic differences in how an email might appear when opened on [...]

Redesigning for Mobile: What Email Marketers Need to Know

General Assets, Uncategorized, Unpublished|

Redesigning for Mobile: What Email Marketers Need to Know The staggering popularity of mobile devices means that providing a positive, no-friction experience to mobile viewers is no longer an option. It’s a requirement. Delivering such an experience can be challenging, however, given the dramatic differences in how an email might appear when opened on [...]

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