Unpublished

Marketing Automation CRM Integration No Longer Just An Option

Uncategorized, Unpublished|

Marketing Automation CRM Integration No Longer Just An Option Until very recently, the discussion of marketing automation Customer Relationship Management (CRM) integration was often near the end of the conversation between organization's looking to roll out Marketing Automation and Marketing Automation service providers. Today, such a topic is now at the start of the conversations, as [...]

Automated Membership Retention

Unpublished|

Automated Membership Retention According to the 2014 Membership Marketing Benchmark Report by Marketing General, the #1 reason members choose NOT to renew their membership is “lack of engagement with the organization”: We know that this isn't due to lack of effort on the part of most member based organizations - member [...]

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