Real Insights Blog: Email and Marketing Automation News

3108, 2016

Infographic: 4 Ways to Turn Twitter into a Top Marketing Tool

August 31st, 2016|Categories: Marketing Infographics|

Twitter is a network where individual users and brands are in remarkably close contact with one another. This personal nature can turn Twitter into a great marketing platform if organizations follow best practices such as these...

2908, 2016

Infographic: Making Lead Nurturing Work for You

August 29th, 2016|Categories: Marketing Infographics|

It's a rare thing to find a potential client who is ready to buy immediately. In most cases, you'll have to lead your prospects down the path to purchase. Use these 3 tips to make sure you are growing and nurturing your sales leads.

2908, 2016

Building Inbound Marketing Campaigns & Strategies (Pre-Recorded Webinar)

August 29th, 2016|Categories: Webinar Recordings - Association Hub|

Are you interested in attracting new prospects or members? This recorded webinar discusses just exactly what Inbound Marketing entails and the tactics for successfully gaining inbound prospects and leads.

2908, 2016

Maximizing Impact Across Email & Social Marketing (Pre-Recorded Webinar)

August 29th, 2016|Categories: Webinar Recordings - Association Hub|

Is anyone paying attention? That thought can haunt even the best marketers. Finding ways to standout, be memorable, and critically, be actionable are essential for marketing success at any organization. Join Real Magnet’s Product Manager, Michael Al-Megdad, as he explains the trend of content convergence, email & social optimization, and what new tools are available to maximize marketing impact.

2108, 2016

Marketing Automation for Associations (PDF Download)

August 21st, 2016|Categories: Association Hub: Featured|

Associations need to remember their member groups are made up of individuals – and while they may have all come together for a common reason, they are unique human beings with different needs and interests. So, rather than sending the same generic email to every member and hoping for the best, associations have to hit their members with a one-two combo: seize their attention with a compelling subject line and then deliver with relevant content that members want to read, share, and interact with. That’s how you hook the modern reader in a crowded inbox.

1508, 2016

Infographic: Why Integrated Marketing Matters

August 15th, 2016|Categories: Marketing Infographics|

Communications between companies and customers cover a huge variety of platforms and channels today. Unless marketers create a top-down, cohesive and integrated marketing strategy, a business's message may get lost in the space between mediums. Here are three reasons why integrated marketing matters today:

1308, 2016

Real Magnet and Higher Logic Announce Integration

August 13th, 2016|Categories: Press Release|

Real Magnet, an industry leading email and marketing automation platform, and Higher Logic, an industry leader in cloud-based community platforms, announced the availability of an integration between their two platforms.

908, 2016

Infographic: Designing a Winning Strategy

August 9th, 2016|Categories: Marketing Infographics|

Marketing efforts that aren't connected and aligned are less likely to succeed than those that are tied together in an overarching strategy. There's no need to compromise your digital marketing by neglecting to create a through-line for your many separate components. Here's how to make your strategy a winner.

508, 2016

Infographic: Make Legendary Landing Pages

August 5th, 2016|Categories: Marketing Infographics|

Landing pages are a staple of any digital marketing strategy, but not all of them deliver leads and conversions. Let’s go over three essential tips to keep in mind when creating your next landing page. The results will speak for themselves.

2807, 2016

Infographic: The Marketer’s ToolBox

July 28th, 2016|Categories: Marketing Infographics, Uncategorized|

Marketing today is complicated and multifaceted. That said, for every need, there is a digital tool that will get the job done. Making sure all of these are present and accounted for is a marketer's first task when launching a campaign. Here are three common goals for these teams and the methods they can use to get the job done.