Real Insights Blog: Email and Marketing Automation News

1505, 2017

Infographic: The Customer Lifecycle

May 15th, 2017|Categories: Uncategorized|

Keeping up with customers as they go from prospects to repeat buyers is a matter of accessing the right data.

1205, 2017

3 Tips for Marketing to Millennials

May 12th, 2017|Categories: Marketing Strategy, On The Blog|

Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

1005, 2017

Infographic: The Digital Marketing Toolkit

May 10th, 2017|Categories: Marketing Infographics|

The Digital Marketing Toolkit - 2017 edition.

305, 2017

6 Tips for Successful Webinar Marketing

May 3rd, 2017|Categories: Marketing Strategy, On The Blog|

Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.

305, 2017

Infographic: Marketing Automation’s Prominent Role

May 3rd, 2017|Categories: Marketing Automation, Marketing Infographics|

Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:

205, 2017

Marketing Automation for Associations (Thurs, May 18, 2PM)

May 2nd, 2017|Categories: Uncategorized|

Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.

2604, 2017

In a Rut? Try These Simple A/B Tests

April 26th, 2017|Categories: Marketing Strategy, On The Blog|

Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

2504, 2017

Infographic: Webinar Marketing Makes Lasting Impressions

April 25th, 2017|Categories: Marketing Infographics|

Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.

2104, 2017

The Great Debate: Balancing List Hygiene with Business Needs

April 21st, 2017|Categories: Deliverability, On The Blog|

There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.

1804, 2017

Avoid Email Rendering Issues with our Updated Deliverability Testing Page

April 18th, 2017|Categories: On The Blog, Real Magnet Features|

We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.