Real Insights Blog: Email and Marketing Automation News

2104, 2017

The Great Debate: Balancing List Hygiene with Business Needs

April 21st, 2017|Categories: Deliverability, On The Blog|

There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.

1804, 2017

Avoid Email Rendering Issues with our Updated Deliverability Testing Page

April 18th, 2017|Categories: On The Blog, Real Magnet Features|

We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.

1204, 2017

Infographic: Email Subject Lines that Earn Clicks

April 12th, 2017|Categories: Marketing Infographics|

When you send a marketing email with a bad subject line, the interaction with the recipient ends right there - with your message in the digital trash. Following these tips can get your emails opened. Following these tips can get your emails opened.

1104, 2017

Creating Audience Personas in 4 Quick Steps

April 11th, 2017|Categories: Marketing Strategy, On The Blog|

The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

704, 2017

5 Tips for Designing a Better Newsletter

April 7th, 2017|Categories: Design Tips, On The Blog|

The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.

504, 2017

Upgrading from Email to Marketing Automation: How to Get Internal Buy-in

April 5th, 2017|Categories: Best Practices, On The Blog|

Upgrading from email services to marketing automation can be a nuanced sell; a carefully thought out and articulated plan, complete with benefits and potential pitfalls, can go a long way towards convincing decision makers to buy into your vision.

2903, 2017

LinkedIn Redesign: What it Means for Your Content

March 29th, 2017|Categories: Design Tips, On The Blog|

LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.

2703, 2017

7 Steps to a Successful Real Magnet Integration with your Database

March 27th, 2017|Categories: Integrations, On The Blog|

Maximizing the benefits of your email and marketing automation software investment begins with a successful integration with your database platform. Productive integrations require careful planning, communication and analysis and adjustments.

2103, 2017

Intimidated by Inbound? 3 Inbound Marketing Strategies You’re Already Doing

March 21st, 2017|Categories: Marketing Strategy, On The Blog|

Align these 3 inbound marketing strategies that you're already doing to boost your inbound lead generation results.

2003, 2017

The Changing Nature of Content: How it Affects Associations (April 6th, 2 PM EST)

March 20th, 2017|Categories: Uncategorized|

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we will explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.