Real Insights Blog: Email and Marketing Automation News

1403, 2017

The Future of Social is in the Cards

March 14th, 2017|Categories: On The Blog, Social Media Marketing|

One of the most exciting trends in social media is the increasing emphasis on visual content, and, in particular, the use of the social card, which pairs a powerful image with a quick snippet of impactful or intriguing text. In this post, we explore this growing trend in social media marketing.

1303, 2017

Infographic: What’s Replacing Mass Marketing?

March 13th, 2017|Categories: Marketing Infographics|

Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It's expensive to attempt to reach a mass audience, and inefficient when so many people won't respond to them.

903, 2017

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

March 9th, 2017|Categories: Deliverability, On The Blog|

Email Authentication is the cornerstone of successful email marketing delivery. Learn how three critical email authentication protocols - SPF, DKIM and DMARC - work, why they're important, and how to set them up to improve your email marketing success.

703, 2017

Marketing Automation: Listen First, Act Later

March 7th, 2017|Categories: Marketing Automation, On The Blog|

The power of Marketing Automation resides in the intelligence that it collects and processes on your email recipients. Through listening campaigns you can glean valuable information that will help you deliver more personalized and timely content to your audience.

303, 2017

Infographic: Canadian Anti-Spam Law – Are You Compliant in 2017?

March 3rd, 2017|Categories: Marketing Infographics|

If you send marketing emails to customers in Canada, it's time to update your practices to make sure you're in compliance with Canada's Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It's time to do your due diligence and get in line with the latest rules - as long as you're making this effort, you're protected from legal liability.

203, 2017

Getting Started with Lead Scoring: Pt. 2 – Refining your Lead Scoring Approach

March 2nd, 2017|Categories: Marketing Strategy, On The Blog|

In a previous post, we covered the theory and early steps of setting up a lead scoring model. In this post we’ll be taking the next steps: adjusting our lead scoring approach by using our past data to generate our point values, and then putting theory into practice by setting up a lead scoring campaign using Real Magnet.

2802, 2017

Infographic: Generating Inbound Leads

February 28th, 2017|Categories: Marketing Infographics|

The current marketing landscape is built around inbound leads. Luring curious viewers to a website with great content then turning those visitors into customers is the goal of these efforts, and well-placed marketing automation tools can lead to positive outcomes. Here are three advantages of using these systems:

2802, 2017

Getting Started with Lead Scoring: Pt. 1 – Starting the Lead Scoring Conversation

February 28th, 2017|Categories: Marketing Strategy, On The Blog|

In this post you'll learn how to start the conversations between your sales and marketing teams that lead to better sales-marketing alignment and a healthy, effective lead scoring model.

2302, 2017

6 Quick Design Updates to Increase Mobile Engagement

February 23rd, 2017|Categories: Design Tips, On The Blog|

71.6% of consumers will delete emails if they don’t look good on mobile, while an average of 10% will read it anyway. None of us want to be that marketer or designer that launches a painful mobile experience, but the task of coming up with a mobile email strategy and updating template designs can be daunting.

2202, 2017

Infographic: Today’s Marketing Must Haves

February 22nd, 2017|Categories: Marketing Infographics|

Marketing today means determining which channels are most effective in a very specific context. Every year brings new breakthroughs and evolution, both in the way people consume marketing content and the processes that create it. Here are some of today's effective methods: