Real Insights Blog: Email and Marketing Automation News

2102, 2017

Your Newsletters Are Trash(ed) – Fix Them

February 21st, 2017|Categories: On The Blog|

According to a Microsoft study the average attention span is a mere 8 seconds. That is surprisingly less than even the lowly goldfish (which beats us by a whole second)! Contrast that with the average newsletter I receive and I don’t even haven the attention span to get bored by the irrelevant articles before I’ll trash your earnest effort at outreach. If jerks like me are the recipients on your email marketing lists you have a problem – lets discuss how to fix it.

1702, 2017

Turning Your Small Marketing Team into a Content Publishing Machine

February 17th, 2017|Categories: Marketing Strategy, On The Blog|

Producing high volumes of engaging and educational content is one of Marketing's most time-consuming responsibilities. Many organizations have small marketing teams who have to think creatively in order to produce enough content to meet their needs. Here are 3 quick tips to help your small marketing team do more with less.

1502, 2017

Infographic: Which Engagement Metrics Matter?

February 15th, 2017|Categories: Marketing Infographics|

It's no secret that marketing today is designed to keep customers engaged for significant periods of time, hopefully turning consumers into frequent buyers and securing repeat purchases in an era when loyalty is hard to come by.

1302, 2017

How to Write Content Your Audience Needs (and Wants)

February 13th, 2017|Categories: Content Strategy, On The Blog|

In this post we'll explore a simple content strategy framework for mapping content to stages of the Buyer's Journey that will help you consistently develop content that your audience needs as they traverse the various stages of the prospect - customer - service provider relationship.

1302, 2017

Infographic: What Does Advertising Whitelisting Mean for Marketers

February 13th, 2017|Categories: Marketing Infographics|

Marketers have to ensure their online campaigns appear in places their particular brands are comfortable with, and that are relevant to their target audiences. They're accomplishing this through whitelisting - though the process isn't always simple.

1302, 2017

Infographic: What is Services Marketing?

February 13th, 2017|Categories: Marketing Infographics|

If you're selling an intangible service instead of a physical product, you are in the business of services marketing. Defining this term and learning what makes it a unique challenge can help you thrive in your industry.

902, 2017

Best Practices for Lead Qualification

February 9th, 2017|Categories: Marketing Strategy, On The Blog|

What makes a lead a qualified lead? The answer is (of course), it depends. Every organization will have their own definition – which is a good thing – because every organization is different. The key is to define what a qualified lead means for your organization. Use our lead qualification checklist to identify the ideal sales leads for your organization.

602, 2017

Death To Silos & Other Marketing Nonsense

February 6th, 2017|Categories: Marketing Strategy, On The Blog|

Organizations of any size can build silos between departments, management & front line staff and even within teams that have a common goal. This is especially true within modern marketing teams, as marketers now sit at the intersection between IT, sales, and innovation/product management in many organizations.

602, 2017

Infographic: The Basics of Paid Social Media

February 6th, 2017|Categories: Marketing Infographics|

It’s no secret that everyone is on social media these days, making each platform a powerful communication tool for your brand. When creating your social media strategy, it’s important to focus on the social platforms you know your audience uses and tailor your content for each to achieve optimal results.Unsure how to get started? Check out our list of best practices below to create a paid social strategy that soars.

102, 2017

Canadian Anti-Spam Law Update: Are You Compliant in 2017?

February 1st, 2017|Categories: Deliverability, On The Blog|

Later this year, a major new provision to CASL comes into effect providing a “private right of action” for recipients who have received mail that violates CASL. Make sure you download our 7 Step Guide to stay in compliance in 2017.