Real Insights Blog: Email and Marketing Automation News

102, 2017

5 Tips to Avoid Personalization Pitfalls

February 1st, 2017|Categories: On The Blog|

With the massive volume of email that each of us receives growing at a seemingly exponential rate, marketers are challenged more than ever to try new tactics to catch the reader’s attention and drive engagement. By implementing personalization, marketers can deliver more unique, personal and eye-catching emails that stand out in their recipients' inboxes.

3101, 2017

An Association Marketer’s Guide to Creating Personas

January 31st, 2017|Categories: Association Lists|

The term “persona” may sound like highfalutin jargon, but really it is just the latest term for what always has been Marketing 101: Know your audience, and deliver what is interesting and relevant to it.

1901, 2017

Infographic: What Should My Marketing Budget Be?

January 19th, 2017|Categories: Marketing Infographics|

Marketing is an important area to budget for. Even in the supposedly affordable era of social media and direct connection with customers, being seen calls for serious investment. While every company's needs are different, the following trends can point the way toward your own marketing decisions.

1901, 2017

Press Release: Real Magnet Recognized as The Best Software for Marketing Teams | 2017 by G2 Crowd

January 19th, 2017|Categories: Press Release|

Real Magnet has been recognized as a Best Software for Marketers | 2017 by G2 Crowd. G2 Crowd, the world’s leading business solutions review platform, leverages more than 130,000 user reviews to drive better purchasing decisions.

1801, 2017

Webinar: Why You Should Be A/B Testing Your Member Communications (Feb 2nd, 2 PM EST)

January 18th, 2017|Categories: Uncategorized|

Not sure which email content, design, subject line or send time will yield the best results? A/B Test it! By A/B Testing variables in your association messaging you will get real insight into the preferences of your members, allowing you to hone and optimize your strategy moving forward.

1701, 2017

Press Release: MetLife Stadium Selects Real Magnet for Marketing Automation

January 17th, 2017|Categories: Press Release, Uncategorized|

MetLife Stadium, the number one stadium in the world, has selected the Real Magnet marketing automation platform to power its email and social marketing programs.

1201, 2017

Infographic: Why Is Content King?

January 12th, 2017|Categories: Marketing Infographics|

There are a huge variety of ways to get a business name out there, from advertising to networking to working with external partners, but creating good original content maintains a vaunted place in strategies. So, this begs the question: Why is content king?

901, 2017

Infographic: Email Subject Lines Dos and Don’ts

January 9th, 2017|Categories: Marketing Infographics|

With the average person receiving almost 100 business emails a day, how do you write a subject line that gets the green light? Follow these dos and don'ts to help you avoid inbox roadblocks!

2812, 2016

Infographic: Why Marketers Leverage Dynamic Content

December 28th, 2016|Categories: Marketing Infographics|

Dynamic content, consisting of messages that personalize your marketing approach for particular customers, can change the experience of interacting with your brand for the better. Marketers are embracing this technique because of its potential benefits:

2712, 2016

Infographic: The Power of Frequency Marketing

December 27th, 2016|Categories: Marketing Infographics|

Reaching out repeatedly to ensure your company holds onto its customers is a powerful strategy, and it can take several forms. The idea behind frequency marketing is simple: Stay visible to ensure customers stay loyal over time. Here are a few of the related tactics: