Real Insights Blog: Email and Marketing Automation News

2112, 2016

What’s the Score? 4 Things to Know About Member Scoring

December 21st, 2016|Categories: Association Lists, Data Points and Benchmarks, On The Blog|

Whatever type of organization you work for, engagement scoring is an effective way to identify your most likely candidates for membership or sales. For associations, member scoring has become all the rage as they seek to target their most valuable members and identify those who are least engaged and vulnerable to non-renewal.

2112, 2016

Infographic: Email Marketing vs. Marketing Automation

December 21st, 2016|Categories: Marketing Infographics|

When you're selecting a new outreach tool, what's the difference between email marketing and marketing automation? The two areas of focus have a lot to do with each other, as you can see:

1912, 2016

Infographic: What are the Stages of the Customer Lifecycle?

December 19th, 2016|Categories: Marketing Infographics|

Customers today are following longer and more winding paths to purchase than ever before. Fortunately, it's still possible to break the process down into stages and use these to target customers with appropriate marketing materials at critical moments.

812, 2016

How Marketing Automation can Help with Member Retention (Pre-Recorded Webinar)

December 8th, 2016|Categories: Webinar Recordings - Association Hub|

One of the toughest jobs that association marketers face is providing value to their existing members year over year. By automating renewals, and developing email strategies that provide more personalized outreach, marketers can use automation to boost their member retention efforts.

812, 2016

Infographic: A/B Testing Your Emails: 5 Things to Try

December 8th, 2016|Categories: Marketing Infographics|

Don't leave the success of your email marketing up to chance. Boost your performance by conducting A/B testing on message content, send times, subject lines, and even from addresses to make sure your messages are optimized to achieve the best result!

612, 2016

Webinar: Your Top 5 Real Magnet Questions Answered (Tuesday, Dec. 20 @ 2 PM EST)

December 6th, 2016|Categories: Uncategorized|

Identifying specific, niche audience segments and delivering timely and personalized content to them is a best practice in content marketing. In this webinar, Product Manager Michael Al-Megdad will walk us through how to achieve these goals within the Real Magnet platform, while explaining the strategy of how to unify these tools to maximize the impact of your content marketing efforts.

512, 2016

Infographic: A Recipe for Visual Content

December 5th, 2016|Categories: Marketing Infographics|

Whether you’re preparing your next email marketing campaign or this year’s holiday feast, presentation should never be overlooked. Did you know that 90% of information transmitted to the brain is visual? On top of that, visual content is 40% more likely to be shared than text-only content.

112, 2016

5 Ways to Put Your Email to the Test

December 1st, 2016|Categories: Association Lists, Data Points and Benchmarks, On The Blog|

While there may not be a single all-encompassing answer to why a member opens one email but not another, association communicators can improve conversions with some proven A/B testing strategies.

112, 2016

New Real Magnet Features – Winter 2016 Social Update

December 1st, 2016|Categories: On The Blog|

Just in the time for the holidays we've got our gift to you! Our winter 2016 updates has lots of goodies and treats for all marketers! Watch the video for a quick overview or simply scroll down for the highlights.

3011, 2016

The Changing Nature of Content (Pre-Recorded Webinar)

November 30th, 2016|Categories: Uncategorized|

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.