Real Insights Blog: Email and Marketing Automation News

2811, 2016

Infographic: Get Big Visibility with Webinar Marketing

November 28th, 2016|Categories: Marketing Infographics|

A webinar is a great opportunity to provide an in-depth showcase for products or services. Here are some facts to keep in mind when putting a relevant strategy into action:

1711, 2016

Infographic: Outbound Marketing’s Continuing Role

November 17th, 2016|Categories: Marketing Infographics|

In a world shifting toward new and different marketing methods, what place do traditional outbound tactics have? As it happens, there is still value in bringing a message to customers in addition to waiting for them to come to you. Here are three ways outbound campaigns help you:

711, 2016

Infographic: The Role of GIFs in Modern Marketing

November 7th, 2016|Categories: Marketing Infographics|

Animated GIFs are their own kind of online language. Little bits of pop culture are repurposed to send just about any message imaginable. But how can you use these images to promote your brand? Below are two approaches to try - and one to avoid at all costs.

411, 2016

Viral or Bust: Racking up Attention with Viral Marketing

November 4th, 2016|Categories: Marketing Infographics|

The goal of marketing is always to get your message and brand in front of as many people as possible. Despite our best efforts as marketers, there's only so much we can do with our limited contacts and audience. When a marketing piece goes viral, your audience helps amplify your message to a far larger crowd by sharing your piece with their friends and followers. Learn these tricks on how to create more viral-worthy marketing content.

2510, 2016

Infographic: Segmentation in Marketing

October 25th, 2016|Categories: Marketing Infographics|

Marketing today means deploying specialized messages for audience segments instead of releasing the same information to everyone. Segmenting the audience has become such an ingrained tactic that performing simple segmentation is no longer enough - it's time to use strong data to intelligently and effectively target customers. Here are three ways to improve segmentation beyond the basics:

2510, 2016

Real Magnet Named a High Performer for 2016 by G2 Crowd

October 25th, 2016|Categories: Press Release|

Washington, DC | 10.24.16 -- Real Magnet, a leading provider of email marketing and marketing automation solutions, has been named a High Performer for 2016 in the Marketing Automation software category by G2 Crowd.

2410, 2016

Infographic: Don’t Let Your Email List Be Overrun by Zombies

October 24th, 2016|Categories: Marketing Infographics|

The air's getting cooler and Halloween's approaching - it's time to keep an eye out for creeping hordes of zombies, especially in your email marketing mailing list. Get rid of these ghouls to get your campaign back on track! What makes a zombie? Look for a few clear signs to see if some of the addresses in youremail marketing list are zombies and not still receptive: 1. Duplicate email addresses: It's possible for people to end up on your list twice. Get rid of these sinister doppelgangers. 2. Addresses that always bounce: If mail can't get through to an address, it's not alive.

2110, 2016

Infographic: Customer Onboarding

October 21st, 2016|Categories: Marketing Infographics|

Bringing new customers into the fold is one of the most critical moments for any company. This is the time to deploy great marketing materials that will make new clients stick around for years to come. Here are a few ways to maximize this important time.

2110, 2016

Infographic: Inbound Marketing – 3 Questions Answered

October 21st, 2016|Categories: Marketing Infographics|

Inbound marketing is a leading strategy today - customers are self-directed and independent, so helping them discover companies on their own terms is intuitive. But this method is a big change from outbound campaigns, so marketers may have questions. Here are three and their answers.

1410, 2016

LPGA Selects Real Magnet for Email and Social Marketing for Teaching & Club Professionals

October 14th, 2016|Categories: Press Release|

Washington, DC | 10.14.16 – Real Magnet, a leading provider of email and marketing automation solutions, today announced that the LPGA Teaching and Club Professionals (T&CP) has selected its platform to drive marketing messages for its over 1,700 members worldwide.