Real Insights Blog: Email and Marketing Automation News

710, 2016

Infographic: What’s Buzzing in Mobile Advertising

October 7th, 2016|Categories: Marketing Infographics|

The popularity of mobile has changed the digital advertising game. Almost 200 million people in the U.S. own smartphones and the average American spends two hours and 25 minutes on those phones.

610, 2016

Infographic: Making Drip Marketing Work

October 6th, 2016|Categories: Marketing Infographics|

The steady drip of an automated email marketing campaign can be a vital element of an overall outreach strategy. People can easily forget about brands if they spend too much time without hearing a company's name. Today's media-saturated landscape leaves consumers with no shortage of choice, and the most recent offer a customer receives may be the one he acts on when it's time to buy. So once organizations get their hands on mailing list sign-ups, it's best to keep reaching out.

3009, 2016

Infographic: Modern Marketing – What Is The ROI?

September 30th, 2016|Categories: Marketing Infographics|

With marketing efforts stretching across so many different channels today, it can be hard to pin down which methods pull their weight. But to create an accurate budget, leaders have to make this calculation. Here are three ways to pinpoint more accurate return on investment.

2909, 2016

Acceptable Bounce Rates and Industry Standards

September 29th, 2016|Categories: On The Blog|

For email marketers, bounces are an inevitable part of life. Bounces, or rejected emails, can be temporary or permanent and may be caused by a number of factors. Hard bounces indicate a permanent or terminal failure (user not found, bad domain), while soft bounces represent transient or temporary factors like a full inbox or server error.

2109, 2016

Real Magnet Launches Resource Center for Association Marketing

September 21st, 2016|Categories: Press Release|

Announcing the launch of Real Association Marketing, a resource center designed to inform association marketers about new marketing techniques and technology. Many associations have been stuck in an “old-school” marketing rut. Through this new resource center, Real Magnet hopes to educate association marketers about new technologies and content channels, like marketing automation and social media.

1909, 2016

Infographic: 5 Tips for Building a Brand on Instagram

September 19th, 2016|Categories: Marketing Infographics|

Instagram is a powerful visual storytelling tool. It allows organizations to build strong communities using captivating images, videos and captions. Now that paid advertising is available to all business profiles on Instagram, the platform is becoming popular and essential for many brands.

1509, 2016

Infographic: 3 Trends Shaping Digital Marketing

September 15th, 2016|Categories: Marketing Infographics|

Digital marketing is a broad term, covering everything from conventional banner ad buys to engagement on established and emerging social networks. By following trends within this expansive space, leaders can stay informed of the best ways to reach their respective audiences. Here are three important developments to keep in mind.

1209, 2016

The Top 5 Marketing Automation Campaigns for Associations (PDF Download)

September 12th, 2016|Categories: Marketing Automation|

Recruiting new members is important, but existing members are your association’s lifeblood. And in this age of overflowing inboxes, it’s even more challenging to stay in front of them. The only way to break through-the-clutter is to make your email (and social) messages more targeted, relevant, and focused on individual interests. Further, it’s not just email: marketers have to be aware of how members interact with their content and programs at every possible touch point. So how can you better understand members and deliver more relevant content, all with resources that are already stretched thin? Enter marketing automation.

909, 2016

Infographic: Mastering the Marketing Budget

September 9th, 2016|Categories: Marketing Infographics|

What's the best way to build a marketing budget and then work within those confines? It's important to answer that question now, as it's not wise to face the year without a solid financial picture. Here are some key considerations:

709, 2016

LMO and Real Magnet Partner to Deliver Full-Service Marketing Solutions

September 7th, 2016|Categories: Press Release|

WASHINGTON, September 07, 2016 – Real Magnet, an industry-leading email and marketing automation provider, and LMO, a national, full-service marketing agency have announced a marketing solutions partnership. Moving forward, existing and prospective customers can take advantage of Real Magnet’s sophisticated platform alongside LMO’s strategic, creative and marketing communication services.