Deliverability

Getting a Handle on Soft Bounces

Deliverability|

The key to managing soft bounces is understanding what the recipient mail server may be trying to tell you when it bounces back your mail.

Shaking Our Fists at E-mail Gods

Deliverability|

Delivering mail that customers want is as much of competitive advantage for an ISP as blocking the spam. Make sure your mail is the mail their customers want.

The Untethering of Reputation

Deliverability|

If you're a loyal reader of Steve and Laura Atkins at the Word to the Wise blog, you may have read Laura's recent posts about sender reputation.  The posts detail what reputation is, how it's used, and why senders need to manage it carefully. ISPs monitor the reputation of IP addresses from where an e-mail [...]

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