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MagnetMail Advantages

Create Content Easily

MagnetMail's simple content editor makes it easy to add images, trackable links, color and more to your HTML e-mails. If you can use a word processor, you can create great looking e-mail messages. Graphic templates are employed to simplify the design process and extend your brand to the in-boxes of list recipients. Advanced users may also copy/paste code from their HTML programming software directly into MagnetMail.

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Measurable Results in Real Time

MagnetMail's powerful tracking capabilities provide Real Time data on e-mail metrics such as open, click-through, bounce rates, and more. Survey and form responses are also tracked and reported in real time. All data is available both at the aggregate and individual levels. So, not only can you see how many recipients clicked a link, for example, you can also see WHO those recipients are.

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One Platform for E-mail, Fax, E-surveys

MagnetMail's integrated approach sets it apart from the competition. From one platform, users create content, manage lists, launch broadcasts, and view tracking information for e-mails, e-surveys, e-forms, and faxes. In addition to greater efficiencies, this approach provides key data intelligence that can supercharge your marketing and communications programs.

Innovative Survey and Form Tool

Generate higher response rates with MagnetMail's survey and form tool! What's different about our surveys and forms is that they're embedded in the body of an e-mail. So, when a recipient opens the e-mail message, the survey or form is displayed in their in box. Recipients submit their responses from the e-mail's body as well, creating an immediacy of action that leads to higher response rates. MagnetMail captures all responses and generates easy-to-read, exportable reports.

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Powerful Search and Segmenting Capabilities

MagnetMail's search and segmenting capabilities leverage the data captured by the system and generates a wide range of useful lists and reports. Searches and queries can be run on one or more search field(s), including:

  • MagnetMail's 12 standard fields (name, address, zip, etc.)
  • MagnetMail's 30 customizable fields (users create with a few mouse clicks)
  • Actions a recipient takes with respect to a message (e.g. opened, did not open, clicked a link, bounced, etc.)

Easy System for Managing Lists and Data

MagnetMail contains a full contact management system. Automated, user-friendly processes exist for key aspects of e-mail list organization, including the management of opt-outs and bounces. Lists are easily imported into the system from an Excel Spreadsheet using a simple upload process.

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