Many marketers struggle to identify how to develop content that resonates on both a macro and micro level with their audience. How can marketing achieve mass interest and brand awareness, while still appealing to the individual members of your audience?
The answer to that question starts with meticulous segmentation. Segmenting your audience properly begins with analyzing your data to develop user personas and journey maps, allowing you to build content and marketing experiences that meets specific needs and interests throughout the process.
In this webinar, Real Magnet and LMO join forces to demystify the process of creating personas and user journey maps, while sharing actionable tips, tricks and resources for developing an intelligent content plan based on your audience data.