Real Magnet provides you with powerful tools to create and deploy personalized email messages and automated campaigns. But how do you develop content that will resonate with the individual members of your audience? Segmenting your audience properly begins with analyzing your data to develop user personas and journey maps, allowing you to build content that meets specific needs and interests throughout the process.

In this presentation, LMO demystifies the process of creating personas and user journey maps and shares actionable tips, tricks and resources for developing an intelligent content plan based on your audience data.

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