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On July 1st, 2017 the Private Right of Action (PRA) provision of the Canadian Anti-Spam Law takes effect. Under this provision, recipients who have received communications that violate CASL can sue the sender for both actual and punitive damages.
In order to avoid possible financial penalties, legal entanglements, and issues with disgruntled recipients, senders should ensure that their marketing policies and procedures are in compliance with CASL.
At 2 PM EST on Wednesday, March 22nd, Real Magnet’s Senior Director of Deliverability, Brad Gurley, will walk us through the various stipulations of CASL, and provide tips on how marketers should tweak their email marketing strategies to be in full compliance with the law.