Member Engagement Scoring – A Pro Forma Model for Associations

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Various theoretical approaches to scoring the engagement/involvement of members have been bandied about in the association space for quite some time, but it’s difficult to find an actual scoring model. With hundreds of association clients and a Marketing Automation solution designed specifically for associations, Real Magnet is pleased to offer a Pro Forma Member Engagement Scoring Model in the hope that member-industry professionals will find it useful.