The Path to Predictive: A/B Testing
Real Magnet Scientist

With marketing communications trending towards more personalized and data-focused approaches, Real Magnet is focused on developing tools that will help our clients generate, harness, and make sense of their client and member data so they can take measured and calculated steps to improve their marketing efforts.

In this presentation, titled “The Path to Predictive: A/B Testing,” Real Magnet CTO, Mitch Eisen, teams up with Product Manager, Michael Al-Megdad, to discuss how marketers can use data to improve the performance and engagement of marketing efforts through tools like A/B testing for email and landing page content.

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