Real Magnet
Real Magnet
Magnet Mail: Advanced Email Broadcast Solutions

Communicate More Effectively with Students, Prospects and Alumni

Communication is the key to generating loyalty and action, and higher education institutions across the nation are using MagnetMail to deliver messages to students, prospective students and alumni.

MagnetMail is an easy-to-use, web-based application that allows universities and colleges to broadcast email, RSS and fax messages to key constituents. Several of MagnetMail’s capabilities are tailor-made for higher education:

  • Personalization. You can greet recipients by name at the top of each message. This is especially powerful when nurturing personal relationships with alumni and prospective students.
  • Dynamic Content. Target your efforts by sending different messages to different recipients based on demographics. For example, if you have an admissions open house weekend in multiple cities, recipients will see only information about the event taking place in their area.
  • RSS. Students are increasingly adopting RSS as a way to receive information. MagnetMail allows you to publish your messages simultaneously via both email and RSS, ensuring your recipients get the message.

MagnetMail also offers branded templates, list management tools, integrated surveys and forms, real-time results tracking, industry-leading delivery rates and 24/7 customer support.

Schools such as Colgate University, George Washington University, Wesleyan University, Marymount University, University of Utah, Marist College, Drury University and Middlebury College use MagnetMail to reach a variety of constituents.

Several departments on your campus can take advantage of MagnetMail’s self-service capabilities:

  • Alumni Relations. Tell your alumni about the homecoming schedule or a new fundraising campaign.
  • Admissions. Recruit prospective students with letters, application alerts and campus news.
  • Faculty and Staff. Send class registration schedules to students or distribute a letter from your president to the board.