Real Magnet
Real Magnet
Magnet Mail: Advanced Email Broadcast Solutions

Overview Tracking

MagnetMail provides in-depth, comprehensive tracking for all of your e-communications campaigns. And because you can create integrated messages with MagnetMail (e.g. email version to those who prefer email, RSS version to those who prefer RSS, etc.), you get integrated tracking reports. MagnetMail captures all data related to broadcasts and generates reports offering analysis at both the aggregate and individual recipient history level.

Overview Tracking

Sample tracking report for an integrated email, RSS and fax message.

Email metrics include:

  • Messages sent
  • Messages delivered
  • Messages opened
  • Number of links clicked
  • Number of target website pages visited
  • Unsubscribes
  • Bounces

RSS metrics include:

  • Feeds published
  • Number of summary opens
  • Number of full article opens

Fax metrics include:

  • Messages sent
  • Messages successfully delivered
  • Messages that failed and failure details

By clicking on the red "details" buttons in the right part of the page, users can drill down and see WHO the recipients are for each specific line category. So, for example, lists can be generated of all recipients who opened a message, clicked a link, unusubcribed and more.