MagnetMail

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Email Overview Creating Content Sending Messages Managing Lists and Data Tracking Overview Tracking Comparative Tracking Recipient History Tracking Survey and Form Tracking Detailed Bounce Tracking Deliverability Testing Tracking RSS, Surveys, Events RSS Surveys and Forms Overview Creating Surveys and Forms Tracking Surveys and Forms Event Management Benefits of Integration Event Registration Engine Fax Deliverability Advanced Features Dynamic Content Event-Triggered Campaigns Deliverability Testing Enterprise Solutions Industries Higher Education Associations and Nonprofits Hospitality Mortgage Banking Publishing

Integrated RSS Capabilities A signficant benefit of MagnetMail's RSS capabilities is its integrated tracking results. Delivering messages via RSS is an excellent complement to email. And as email delivery becomes more complex and adoption of RSS expands, RSS will become an increasingly effective medium. RSS capabilities are fully integrated into MagnetMail. Clients can broadcast a message by RSS only, or create an “integrated” message where recipients receive content in the medium he or she prefers (RSS, HTML email, text email, or fax). Another key advantage of MagnetMail’s RSS is its ability to provide real-time tracking data. Users have access to these metrics at both the aggregate and individual tracking level: Feeds published Number of summary opens Number of full article opens
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Integrated RSS Capabilities