The Real Magnet – iMIS integration is a powerful solution that enables associations to create more effective marketing campaigns, while providing automation that reduces your marketers’ reliance on IT to execute them.

Key Features

Powerful and Seamless Integration

  • The automatic transfer and updating of targeted lists from iMIS to Real Magnet. Users can transfer the most updated list into Real Magnet on a scheduled basis (weekly on Tuesdays at 9:00 am; daily at 7:00 am, etc.), anytime on-demand, and/or automatically just before a message is sent.
  • Populating iMIS member records with email and social engagement data captured by Real Magnet. Data that can be returned to iMIS includes opens, clicks, unsubscribes, subscriptions, @mentions, retweets, likes, comments, and more! Use this valuable data to learn more about your members and create even more targeted and personalized messaging.
  • The effective management of unsubscribes and subscriptions. The integration offers a range of flexible options to ensure that subscribes and unsubscribes are fully synched between the two applications.

In addition to industry-leading Deliverability, Technical, Account Management, and Graphics support, we also dedicate a team of experienced Integration Specialists to lead your organization through the implementation process. From discovery, to provisioning, to testing, to training, these experts aim to give you and your organization an unparalleled implementation experience.