Protect Your Sender Reputation: Tips & Trends to Avoid Deliverability Pitfalls

Blacklist. The word strikes fear into the hearts of most email marketers. Ending up on one is a fate we all want to avoid, but do you really know how to steer clear? Do you know the difference between a blacklist and a blocklist?

In this presentation, Real Magnet’s Senior Director of Deliverability, Brad Gurley, explains the ins and outs of blacklists, blocklists, and various spam filters that can keep your mail out of the inbox.

He covers:

  • How Blacklists work
  • What you’re doing that could get you blacklisted
  • Why basic legal compliance isn’t enough
  • How to navigate Spam filters
  • What you can do to maintain a healthy sender reputation