The appeal of social media’s added reach is white hot, but its relative lack of analytics and insight leaves many marketers lukewarm. Until now. With Real Magnet you can finally measure the contribution of your social marketing to your campaign results. Moreover, for the first time, you can compare the effectiveness of your social channels to your email channel. See how many total views, click-throughs and conversions from your campaigns are attributable to email, Facebook, Twitter, LinkedIn and other channels. It’s the best of both worlds: the Analytics of Email + the Reach of Social.
Social reports are divided into to two basic categories: Channel Reports and Comparative Reports.
Channel Reports
Trends Broken Down by Channel
Channel Reports provide analytics on a specific channel – Twitter, Facebook, and LinkedIn and include reports such as:
- Trend Report – Graph of all tweets or Facebook posts deployed in a user-defined time period.
- Engagement Metrics – For Twitter, displays all tweets in a user-defined time period along with details on Retweets, Mentions, and Clicks. For Facebook, it displays all posts in a given time period along with details on Comments, Likes, and Clicks.
- Insights (Facebook only) – Provides an overview of the demographic data of your Facebook fans.
- Calendar View – Displays schedule of deployed tweets or Facebooks posts in a calendar format.
- Daily Follower/Fan Count – Shows the number of followers (Twitter) or Fans (Facebook) over a user-defined time period.
- GeoLocation Data – Tracks the physical location of fans or followers who clicked a link in your social post.
- Computer vs. Mobile Usage – Displays distribution of fans and followers who clicked a link in your social post via PC vs. mobile device.
Comparative Reports
Social Magnet - Comparative Tracking
Comparative Reports yield analytics that compares the effectiveness of the various social channels plus email, and includes reports such as:
- Trends Report – Compares the number of posts and clicks for Tweets, Facebook Posts, and Real Magnet emails over a user-defined time or campaign.
- Overall Statistics – Compares the performance of Twitter vs. Facebook vs. email over a user-defined time period or campaign.
- Calendar View – Displays schedule of deployed Tweets, Facebooks posts, and emails in a calendar format.
- Comparative Channel Growth – Compares the growth of Twitter followers vs. Facebook fans over a user-defined time period.
- Computer vs. Mobile Usage – Compares the means (i.e. PCs or mobile devices) by which Twitter followers and Facebook fans clicked a message .
- Overall Facebook Metrics – Displays Posts, Comments, Likes, and clicks for all Facebook posts over a user-defined time period or campaign.
- Engagement Metrics by Post – Displays all posts over a user-defined time period or campaign along with details on Comments, Likes, and Clicks, Date Posted, Date Modified, Account, Message (i.e. associated email message), and Category. A Details icon also allows you to drill down to view the details of a specific Post.
- Overall Twitter Metrics – Shows Tweets, Retweets, Mentions, and clicks for all Tweets over a user-defined time period or campaign.
- Engagement Metrics by Tweets – Displays all tweets over a user-defined time period or campaign along with details on Retweets, Clicks, Date Posted, Date Modified, Account, Message (i.e. associated email message), and Category. A Details icon also allows you to drill down to view details of a specific tweet.
Geo-Location Metrics