These are a few of the content creation features that distinguishes Real Magnet from other service providers:
- You have full control of the survey’s look and feel – from the branding of the header graphics to the font color and size of questions – and everything in between.
- Choose from a wide range of question-types (e.g. multiple choice, single answer; multiple choice, multiple answers, text boxes for narrative responses; matrix, rating, and Constant Sum questions), and construct your surveys using our intuitive WYSIWYG editor, which supports images, rich text and custom HTML.
- Conditional Branching serves up questions based on a previous response, allowing your surveys to take respondents down different paths. You can draw targeted respondents in deeper, and terminate or ask different questions of less qualified respondents.
- Create a customized confirmation page that includes your branding and has the flexibility to host almost any content.
- The tool also has the flexibility to be an online forms engine. Recipient data can be pre-populated in the form, so projects like updating customer and member contact info are made easy. Any data that is changed is written back tot he Real Magnet database automatically.
- Surveys are backed by the deliverability of one of the leading National Email Service Providers.









