February 2016

Curing My Big Data Headache

February 2nd, 2016|

Maybe I didn’t major in math, and maybe I scored higher in writing and critical reading than on the math portion of the SAT. But I did earn an A- in introductory [...]

Does A/B Testing Trump Intuition?

February 2nd, 2016|

Like any dutiful marketing manager, I ran the test by setting up and sending two of the same emails, each with a different subject line. But something surprising happened a day later, [...]

What is this?

REAL MARKETING STORIES is a series of anecdotes inspired by real-life experiences from the marketing automation world. Our stories capture what it feels like to work in the marketing trenches, from the triumphs (I just launched an awesome campaign!) and tribulations (What’s up with that high bounce rate?) to the outright bizarre (My boss wants a report of what, exactly?!)

Do we use a little creative license when writing these posts? Absolutely. Our goal is to “edu-tain” you with stories based on our more than 20 years of marketing experience. Here, we synthesize what we’ve learned and share the day in and out of marketing — all in an authentic, hip voice of a modern marketer.

Who did it?

Who is behind the Real Marketing Stories blog?

It’s the creative folks at

Real Magnet Marketing Automation