REAL MARKETING STORIES is a series of anecdotes inspired by real-life experiences from the marketing automation world. Our stories capture what it feels like to work in the marketing trenches, from the triumphs (I just launched an awesome campaign!) and tribulations (What’s up with that high bounce rate?) to the outright bizarre (My boss wants a report of what, exactly?!)
Do we use a little creative license when writing these posts? Absolutely. Our goal is to “edu-tain” you with stories based on our more than 20 years of marketing experience. Here, we synthesize what we’ve learned and share the day in and out of marketing — all in an authentic, hip voice of a modern marketer.