“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.”
This is […]
Thought marketing automation was too complex? Not anymore.
January 28th, 2015
Real Magnet’s novel approach to marketing automation makes it easy for marketers to run multi-channel campaigns by providing industry-based templates.
The launch of another marketing automation platform […]
Make a New Year’s Resolution to Learn More About Marketing Automation
You’ve heard the buzz about Marketing Automation and you know you should learn more. But you have concerns – is it too complicated? Do its benefits apply to […]
Suresh Vittal of Adobe has written an insightful article on a key marketing trend to look for in 2015: the use of tools and tactics for “hyper-targeting”. Are you using Real Magnet’s Dynamic Content feature? […]
Most publishers find that the best prospects for upsells are their new subscribers. The classic strategy many publishers employ is to send a series of “Welcome messages” to new subscribers in the hopes of triggering […]
As email marketers, we always have to be mindful of the schedules and preferences of our audiences. A minor adjustment in the time a message is sent could mean the difference between it being opened […]
With the upcoming release of our Marketing Automation module, landing pages will become a “go-to” tool for Real Magnet customers to compile and collect data on both prospects and customers. Because these pages are on […]
Last week we launched a two-part discussion on email deliverability best practices, presented in a “Do’s” and “Don’ts” format. Part One was dedicated to the Dont’s, and we presented an array of techniques that we […]
Best practices in email marketing constantly evolve to reflect ever-changing online behavior. It’s important to stay current with the latest email protocols in order to optimize campaign effectiveness and maintain the most positive relationship with […]