Real Insights Blog: Email and Marketing Automation News

1404, 2015

Marketing Automation Market is Taking Off on Global Scale

Marketing plays an essential role in helping brands connect with customers and clients. Campaigns must deliver timely and focused content to audiences. In recent years, automation has taken hold of how businesses send such messages, whether through email, social media, mobile and other advertising channels.

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1002, 2015

How to Fix Most Digital Marketing Pitfalls

“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.”
This is […]

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902, 2015

Measuring Member Engagement is WORTHLESS…

438,000 articles have been written about member engagement, but there is little conversation about what to do with all that information.

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2801, 2015

Thought marketing automation was too complex? Not anymore.

Thought marketing automation was too complex? Not anymore.
January 28th, 2015
Real Magnet’s novel approach to marketing automation makes it easy for marketers to run multi-channel campaigns by providing industry-based templates.

The launch of another marketing automation platform […]

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1301, 2015

3 Essential Benefits of Marketing Automation for Publishers

Make a New Year’s Resolution to Learn More About Marketing Automation
You’ve heard the buzz about Marketing Automation and you know you should learn more. But you have concerns – is it too complicated? Do its benefits apply to […]

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601, 2015

Is 2015 The Year Of Hyper Relevant Marketing Technology?

Suresh Vittal of Adobe has written an insightful article on a key marketing trend to look for in 2015:  the use of tools and tactics for “hyper-targeting”.  Are you using Real Magnet’s Dynamic Content feature?  […]

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1112, 2014

4 Ways Publishers Should Measure Welcome Campaigns

Most publishers find that the best prospects for upsells are their new subscribers. The classic strategy many publishers employ is to send a series of “Welcome messages” to new subscribers in the hopes of triggering […]

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1811, 2014

The Importance of Testing and Analyzing Send Times

As email marketers, we always have to be mindful of the schedules and preferences of our audiences. A minor adjustment in the time a message is sent could mean the difference between it being opened […]

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2410, 2014

16 Tips for Testing your Landing Pages

With the upcoming release of our Marketing Automation module, landing pages will become a “go-to” tool for Real Magnet customers to compile and collect data on both prospects and customers. Because these pages are on […]

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210, 2014

Email Do’s and Don’ts: Best Practices for Improving Your Inbox Rates – Part 2 of 2

Last week we launched a two-part discussion on email deliverability best practices, presented in a “Do’s” and “Don’ts” format. Part One was dedicated to the Dont’s, and we presented an array of techniques that we […]

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