Marketing plays an essential role in helping brands connect with customers and clients. Campaigns must deliver timely and focused content to audiences. In recent years, automation has taken hold of how businesses send such messages, whether through email, social media, mobile and other advertising channels.
“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.” This is […]
Thought marketing automation was too complex? Not anymore. January 28th, 2015 Real Magnet’s novel approach to marketing automation makes it easy for marketers to run multi-channel campaigns by providing industry-based templates.
The launch of another marketing automation platform […]
Make a New Year’s Resolution to Learn More About Marketing Automation You’ve heard the buzz about Marketing Automation and you know you should learn more. But you have concerns – is it too complicated? Do its benefits apply to […]
Suresh Vittal of Adobe has written an insightful article on a key marketing trend to look for in 2015: the use of tools and tactics for “hyper-targeting”. Are you using Real Magnet’s Dynamic Content feature? […]
Most publishers find that the best prospects for upsells are their new subscribers. The classic strategy many publishers employ is to send a series of “Welcome messages” to new subscribers in the hopes of triggering […]
As email marketers, we always have to be mindful of the schedules and preferences of our audiences. A minor adjustment in the time a message is sent could mean the difference between it being opened […]
With the upcoming release of our Marketing Automation module, landing pages will become a “go-to” tool for Real Magnet customers to compile and collect data on both prospects and customers. Because these pages are on […]
Last week we launched a two-part discussion on email deliverability best practices, presented in a “Do’s” and “Don’ts” format. Part One was dedicated to the Dont’s, and we presented an array of techniques that we […]